Google Business Profile
Categories, photos, hours, description, and conversion links aligned to the Anayas brand so Pasadena searches convert to calls, directions, and site visits.
Partnership proposal
Start with a $10k Next.js site — or scale into a full restaurant platform
The guest website alone is $10,000 — including menu updates and a final on-site review with your manager. Built on Next.js — the same modern framework Ferrari uses for ferrari.com. Step up to $50k or $80k when you want ops, SEO, reservations, and growth systems.
plans/guest-site.ts
$10k
Guest website only
- + Next.js pages
- + Menu polish
- + Manager visit
open plan →
plans/ops-platform.ts
$50k
Ops + SEO platform
- + Dashboard
- + GBP + NAP
- + Email + SEO
open plan →
plans/app-ready.ts
$80k
App-ready expansion
- + Reservations
- + CRM / loyalty
- + App prep
open plan →
anayas / app / page.tsx
live build
- 1export default function AnayasSite() {
- 2 return (
- 3 <Restaurant
- 4 brand="Anayas"
- 5 stack={["Next.js", "TS"]}
- 6 edge="Cloudflare"
- 7 theme={["light", "dark"]}
- 8 />
- 9 );
- 10}
What you’re buying: a real Next.js codebase — files, routes, and deploy — not a page builder skin
build · pass · deploy
$10k website
Guest site on Next.js — menu polish plus an on-site manager review to finalize. Optional $1,500/mo for website-only care.
GBP + NAP
In $50k+: optimize the Pasadena Google Business Profile and keep NAP identical across directories.
Ops dashboard
In $50k+: catering, orders, and branded email you can demo in person.
$80k growth
Reservations, waitlist, CRM/loyalty, multi-location (up to 3), and app-store prep.
Included in $50k · carried into $80k
Google Business Profile, NAP match, and a site that loads on the edge
NAP match everywhere
Name, Address, and Phone stay identical on the website, GBP, Yelp, MapQuest, Apple Maps, and other citations — the foundation of trustworthy local SEO.
Cloudflare launch
Production deploy on Cloudflare for CDN speed, security posture, and a modern go-live path — not a slow shared host.
Main location: Pasadena (Playhouse District) is covered in the $50k plan, including its location landing page at /locations/pasadena. Additional profiles (up to 3 total) are part of the $80k build.
Entry · website only
Guest Website Only
The premium Next.js site as shown — coded from scratch, with menu polish and a final on-site review with your manager. No dashboard, no SEO program, no 50k/80k ops layer.
$10,000
anayas / app / page.tsx
live build
- 1export default function AnayasSite() {
- 2 return (
- 3 <Restaurant
- 4 brand="Anayas"
- 5 stack={["Next.js", "TS"]}
- 6 edge="Cloudflare"
- 7 theme={["light", "dark"]}
- 8 />
- 9 );
- 10}
Guest site stack — Next.js · TypeScript · Tailwind · Cloudflare Pages
build · pass · deploy
Included
- ▸The Anayas guest website as built — home, menu, story, visit — on Next.js
- ▸Same modern framework used by brands like Ferrari for their web experience
- ▸Menu updates and content polish to get the site guest-ready
- ▸On-site restaurant visit to walk the final site with the manager and lock updates
- ▸Fast, mobile-first, brand-forward design guests can explore with pride
- ▸Included post-launch standard updates as scoped during the manager review
- ▸Optional ongoing care: $1,500 / month for standard website-only updates throughout the year
Not included
- –Operations dashboard (orders, catering, email send)
- –SEO / citations / Google Business Profile program
- –Reservations platform, CRM, loyalty, waitlist, or apps
- –Custom product builds — those require the $50k or $80k plan
Why Next.js
The same framework Ferrari trusts for ferrari.com
Next.js is a modern React framework built for speed, SEO-friendly structure, and long-term maintainability. Global brands — including Ferrari — use it because pages load fast, stay flexible as the business grows, and don’t lock you into a brittle template builder. For Anayas, that means a guest site that feels premium today and can still scale tomorrow if you step into the $50k or $80k platform later.
Agencies often quote $15,000 – $35,000 for a comparable custom Next.js restaurant site. At $10,000 — covering build, menu updates, and a restaurant visit to finalize with your manager — this is the right first investment: coded from scratch, brand-forward, and guest-ready without paying enterprise ops pricing until you need it.
Ongoing website care
$1,500 / month
Want the site tended throughout the year? Standard website-only updates are $1,500 a month — copy, photos, menu tweaks, small layout refreshes. Still website-only: no dashboard, no SEO program, and none of the $50k / $80k systems.
Custom builds & big requests
$50k or $80k required
Custom product work (dashboard features, SEO stack, reservations, apps, CRM, and similar) needs the Operations or App-Ready plan. Submit requests inside that partnership — large projects may carry extra cost beyond the base package.
Plan A
Operations Platform
Premium Next.js site, Google Business Profile + NAP match, SEO/AI structure, dashboard, email — launched on Cloudflare
$50,000
- ▸Premium Next.js guest experience designed to feel worth the investment
- ▸Google Business Profile optimization for the main Pasadena location
- ▸NAP match across site, GBP, Yelp, MapQuest, Apple Maps, and key citations
- ▸Fast Cloudflare launch for global edge performance
- ▸AI-ready content structure + local SEO foundation
- ▸Custom catering & orders dashboard with branded email templates
- ▸Bilingual English / Español guest experience (critical for Anayas)
- ▸Digital menu with allergen & dietary tags + menu structured data
- ▸Specials / happy-hour CMS so FOH can update without a developer
- ▸Post-visit review request automation (email) to grow social proof
- ▸QR table menus + mobile-first ordering paths
- ▸Accessibility baseline (keyboard, contrast, focus states) and analytics
In-person demo
Admin dashboard
Walk the owners through live sample orders, catering pipeline, and branded email templates — the operational heart of the $50k build.
Launch dashboard demoFrom a restaurant web-app builder
Extra modules serious restaurants usually need
Beyond a pretty homepage — these are the pieces that keep covers full, reviews coming, and regulars returning. Mapped into the $50k / $80k packages (or quoted as add-ons).
Included in $50k
Bilingual EN / ES
Full Spanish toggle for menu, story, and visit — matches how many Pasadena guests actually browse.
Included in $50k
Allergen-smart menu
Flag gluten, nuts, shellfish, vegetarian, and spice level. Protects guests and reduces FOH friction.
Included in $50k
Specials CMS
Managers publish lunch specials, weekend brunch, or bar features without waiting on a developer.
Included in $50k
Review flywheel
After dining or takeout, automated branded asks for Google / Yelp reviews while the meal is still warm.
Included in $50k
QR table menus
Scan-to-menu for walk-ins and patio — always current, printable codes for each section.
Included in $50k
Ops analytics
Dashboard insight: peak hours, top dishes, catering conversion, email open rates.
Included in $80k
Smart waitlist
Walk-ins join a digital queue; guests get notified when their table is ready — less lobby crowding.
Included in $80k
Guest CRM
Remember regulars, allergies noted once, birthday offers, and catering repeat clients.
Included in $80k
Loyalty foundation
Points or visit-based rewards that roll into the mobile apps — keeps guests coming back to Anayas, not a third-party.
Included in $80k
Gift cards
Sell and redeem digital gift cards online and in-app for holidays and corporate gifting.
Included in $80k
Events hub
Promote mariachi nights, tasting dinners, and buyouts with RSVP / inquiry forms.
Quoted separately
SMS marketing
Transactional + promotional text (quoted separately — carrier compliance required).
Quoted separately
Custom photo / reel shoot
Fresh plate and atmosphere assets beyond the current library (quoted per day).
Quoted separately
Paid acquisition
Google / Meta campaigns managed monthly — separate from build cost.
Market context
What these pieces cost separately
Industry ballparks so the packages read as a bundle — not a single line item.
Scope (if bought separately)Typical market rangeContext
Premium restaurant website (design + Next.js build)$15,000 – $35,000Typical agency range — Anayas guest site alone is offered at $10,000
Monthly website care (standard updates)$1,500 / month (our rate)Website-only retainer throughout the year — not the 50k/80k ops platform
Google Business Profile + NAP / citation program$4,000 – $10,000 setupOften plus monthly retainers — in the $50k+ build
Bilingual site + allergen-smart digital menu$4,000 – $12,000Localization, dietary tagging, and menu schema — in $50k+
Custom catering / orders dashboard + analytics$28,000 – $65,000Bespoke ops software — in $50k+
Branded email + review automation$6,000 – $16,000Templates, triggers, and reputation flywheel — in $50k+
Multi-location landing pages (up to 3) + signals$8,000 – $20,000Per-location SEO architecture — in $80k
Cloudflare production launch + performance hardening$2,000 – $6,000Edge hosting and go-live pipeline — in $50k+
Advance reservation + waitlist + private dining$12,000 – $30,000Book-ahead and meeting / private pathways — in $80k
CRM + loyalty + gift cards foundation$15,000 – $40,000Guest profiles and rewards — in $80k
iOS + Android app preparation / MVP path$80,000 – $180,000+Store-ready work — in $80k
Guest Website Only
$10,000
Separately, similar scope often runs Often $15,000 – $35,000 at agencies
- ▸Premium Next.js guest site (as demoed)
- ▸Coded from scratch — not a template drag-and-drop
- ▸Menu updates + final polish to ship guest-ready
- ▸Restaurant visit to review finals with the manager
- ▸Optional $1,500 / mo for ongoing website-only updates
- ▸No dashboard · no SEO program · no 50k/80k modules
Operations Platform
$50,000
Separately, similar scope often runs $59,000 – $154,000+
- ▸Everything needed to operate digitally — not just look good
- ▸Pasadena Google Business Profile optimization
- ▸NAP match + citation foundation + Cloudflare
- ▸Bilingual EN/ES + allergen-smart menu + specials CMS
- ▸SEO + AI structure + review automation
- ▸Catering & orders dashboard + branded email + analytics
App-Ready Expansion
$80,000
Separately, similar scope often runs $174,000 – $404,000+
- ▸Everything in the $50k plan
- ▸Up to 3 location landing pages + multi-location signals
- ▸Advance reservations, waitlist, private dining & meeting signals
- ▸CRM, loyalty foundation, gift cards, events hub
- ▸Apple App Store & Google Play preparation
- ▸Then $20k / year hosting & basic updates
Plan B
App-Ready Expansion
Everything in $50k, plus App Store / Play prep, multi-location (up to 3), reservations, loyalty-ready CRM, and waitlist
$80,000
- ▸Full Operations Platform included (GBP, NAP, Cloudflare, dashboard, email, bilingual menu)
- ▸Multi-location signals for up to 3 business profiles
- ▸Special landing page for each location / GBP beyond the main Pasadena site
- ▸Advanced reservation system: book ahead, party size, time slots, and waitlist-ready flows
- ▸Discoverability signals so Anayas shows as an option for meetings and private reservations
- ▸Walk-in waitlist with guest notify (text/email) when the table is ready
- ▸Guest CRM profiles — visits, preferences, birthdays, catering history
- ▸Loyalty / rewards foundation ready for app push and punch-card style perks
- ▸Gift card purchase & redemption pathways
- ▸Events calendar for live music, tasting nights, and private buyouts
- ▸Apple App Store & Google Play preparation + push notification architecture
- ▸Annual care: $20,000 / year for standard hosting + basic updates
- ▸Custom work quoted separately
Locations
Up to 3
Each additional business profile gets its own landing page and local signals. The Pasadena flagship is already in the $50k plan.
Reservations
Book ahead
Guests reserve in advance with party size and time preferences. You get the tools to manage tables, private dining, and meeting-style bookings.
Annual care
$20,000 / year
Standard hosting and regular basic updates. Custom feature work quoted separately.
Stores
iOS + Android
Preparation for Apple App Store and Google Play without restarting the web investment.
Reservation & private dining signals
Show up when people look for a table — or a room
The $80k build includes the reservation experience guests expect: book ahead, choose a time, bring a group, and request private or meeting-style seating. We also send the structured signals that help Anayas appear as an option for business dinners, celebrations, and reserved gatherings — not just walk-in dining.
Guests can
- ▸Reserve a table in advance online
- ▸Pick date, time, and party size
- ▸Request private dining or meeting-style seating
- ▸Get branded confirmation before they arrive
- ▸Find Anayas when searching for reserved gatherings
The restaurant can
- ▸See upcoming reservations in the dashboard
- ▸Manage party flow from requested → confirmed → seated
- ▸Handle private dining and meeting requests in one place
- ▸Send confirmation emails from branded templates
- ▸Publish signals so meetings & private bookings are discoverable
Next step
Show the guest site. Then open the dashboard.
That sequence sells the $50k story: premium public brand on Cloudflare, then the ops layer that runs catering, orders, and branded email.